The Homeless

Our Mission

Our mission is to establish homeless individuals as small business entrepreneurs by cultivating their vision, giving them hope, support, earned income and empowerment to gain confidence while standing firm on the platform of their new entrepreneurial venture.

Our mission is to rehab lives.



Return on Investments is predicated upon several factors. The current return on investing into an entrepreneurial venture ranges between 8-16%. For additional information, please contact Amy Cannon at (214) 212-7622.



The Barren Land, LLC. is a social enterprise. We’ve emerged to identify and bring about transformative societal change to the homeless community through life rehabilitation. We encourage you take part in our various projects by giving. Giving is not tax deductible.

Read more about our mission  »

The Barren Land, LLC. by region.


Dallas-Ft. Worth, TX

Applications opening in the spring of 2018.


Jackson, MS

Applications opening in the spring of 2018.


Additional regions currently under review.


Let’s build the better world together without

Support our projects... We need you.

Executive Leadership Team

Amy Cannon, MBA-HCM, BSN, RN

Founder & CEO

Golda Fondal

Senior Director of Realty

Nicole Hamilton

Director of Community Services

Harold K. Cannon, Sr.

Senior Vice President

Dr. Herman Butler, DDS

Chief Operating Officer

Autumn Cannon

Director of Operations

Kindness to the poor is a loan to the Lord, and He will give a reward to the lender. Proverbs 19:17